Why Choose Us
SENA IMPORT EXPORT would like to welcome all enquiries on our products. We have been supplying domestic and oversea markets since 1972 and have a good range of sundry and household products that best suited for each respective market. Sena Import Export Pte. Ltd. (aka SENA IMPORT EXPORT) is an importer, exporter and wholesaler of various branded sundry and household goods based in Singapore.

It all started in 1972 when Mr. Low Eng Bak setup a wholesale firm, Sena Trading Company, in a shophouse on North Bridge Road. The firm was supplying the local market as well as exporting to various countries such as Malaysia, Indonesia, India, Sri Lanka, Bangladesh and the Philippines. With the high demand of sundry goods in the market, the firm started its own importation in 1976. In recent years, we have also enjoy a robust growth in our export business to countries in North and South America, Europe, Middle East and Oceania.

In 2012, Sena Trading Company was incorporated and renamed as Sena Import Export Pte. Ltd. Through years of development, SENA IMPORT EXPORT has grown into a multimillion-dollar trade value firm. It has also developed and marketed its own house brands or trademarks on various sundry products such as SUPPLY DOLL nail clippers, AA stainless steel tweezers, DOUBLE LION premium playing cards, CROWN premium playing cards, STC mothballs & refreshers, STC tailor pins, JOJO wide range of tailoring item, TOSHI baby bottles & nipples, EOE toothbrushes, SIX STAR mirrors, etc.
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